Small Business Marketing Blog
Marketing automation allows you to be more strategic
Posted by Danielle MacInnis
on 18 November 2022
 "Marketing automation allows you to be more strategic")
We need to automate what we can in marketing, so we have the time to be more creative and strategic. There are so many more software options now that you can automate much of the ground work. This ...
| Posted in:Marketing StrategyMarketing Insight | 0 Comments |
Great Blog Resources
Posted by Danielle MacInnis
on 27 October 2022
 "Great Blog Resources")
How do you write a great blog? You need to start with some excellent resources. When content seems to be the evergreen way to attract customers, more and more small businesses are starting to creat...
| Posted in:Blog | 0 Comments |
What is Google Analytics GA4 and do I need it?
Posted by Danielle MacInnis
on 23 October 2022
 "What is Google Analytics GA4 and do I need it?")
In July 2023, Google will replace Google Analytics with Google Analytics 4. (GA4) Google Analytics 4 introduces a new measurement model and set of features that enable marketers to future...
| Posted in:Google AnalyticsGA4 | 0 Comments |
A key marketing tool is The Business Model Canvas
Posted by Danielle MacInnis
on 21 September 2022
 "A key marketing tool is The Business Model Canvas")
The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool...
| Posted in:Value PropositionCustomer InsightMarketing Strategy | 0 Comments |
Your content needs a strategy
Posted by Danielle MacInnis
on 13 August 2022
 "Your content needs a strategy")
Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’...
| Posted in:Content MarketingMarketing Strategy | 0 Comments |
