0400 507 037

Marketing Made Simple for Small Business

Small Business Marketing Coach | Mailchimp & CRM Expert - MacInnis Marketing, Melbourne

Grow your small business with expert marketing advice from Danielle MacInnis. We help Aussie businesses simplify strategy, set up CRM and email flows, and use AI tools like ChatGPT to do more in less time.

Tired of wasting time (and money) on marketing that doesn’t deliver?

At MacInnis Marketing, we help small businesses like yours take control — with smart strategy, simple tools like Mailchimp and HubSpot, and clear plans that you can actually follow.

No jargon. No fluff. Just affordable, expert advice — so you can grow your business with confidence.

What We Do

We specialise in helping time-poor business owners streamline their marketing. Whether you’re just starting out or ready to scale, we’ll meet you where you’re at.

?? Email marketing setup (Mailchimp & HubSpot)

?? CRM and automation journeys

?? Customer journey mapping

?? Social media content and ad planning

?? SEO and website optimisation (Shopify, Squarespace, WordPress)

?? Templates, checklists, and one-on-one coaching

Who We Work With

We’re trusted by:

  • Tradies and service businesses

  • Coaches and consultants

  • Retail and eCommerce brands

  • Health, wellness, and community organisations

If you’re a small business with a big heart — you’re in the right place.

Why Choose MacInnis Marketing?

  • 20+ years of experience in small business strategy

  • Certified Australian Marketing Institute (Fellow)

  • Certified Mailchimp Pro Partner

  • Customised plans, not cookie-cutter templates

  • Tools and training to give you real marketing independence

  • Based in Melbourne, helping Aussie businesses nationwide

Work Smarter with AI + ChatGPT

? Meet Our Sister Brand: 

Small Biz Prompt Shop

Want to save time, write faster, and market smarter?

The Small Biz Prompt Shop is where small business owners go to learn how to use AI and ChatGPT to simplify everyday marketing. From social captions to email flows, we’ve got prompt packs, cheat sheets, and DIY tools designed for real-life business owners (not tech wizards).

?? Write better copy, faster

? Get strategic support without the agency cost

? Start using AI tools the easy way

Explore Prompt Packs at SmallBizPromptShop.com.au ?
Marketing Strategy - MacInnis Marketing

Marketing Strategy

Start with a plan. We specialise in marketing strategy using valuable market research, so there is substance behind the plan. We have experienced marketing experts. We know a great marketing strategy begins with clear, measurable goals that align with your market potential and customer base.
Branding Strategy - MacInnis Marketing

Branding

What is the who, what, and why of your brand story? Our wholehearted mission is to help you implement a customer-centric marketing approach and then celebrate as you reap the truly transformative rewards. Make no mistake: this is game-changing stuff. 

Active Plan - MacInnis Marketing

Active Plan

Active marketing is all about marketing activities that make a real difference to your customers and your bottom line. It is all about doing, revising and making better marketing decisions. It takes real expertise, and we have it in spades!
Customer Journey - MacInnis Marketing

Customer Journey

It all starts and ends with the customer. The customer journey is constantly changing. We work with you to map out your customer journey and look for the holes where you are losing them and where you can make them loyal for life with minor changes.

OUR MARKETING PROJECTS

pitt&sherry logo
VIEW MORE
DOWNLOAD PDF

Download the Ultimate Marketing Guide for Small Business

Latest News

Voice Search is the next big marketing opportunity.

Posted by Danielle MacInnis on 26 January 2024
Voice Search is the next big marketing opportunity.

What I have learnt on this family trip to Japan

Posted by Danielle MacInnis on 6 December 2023
What I have learnt on this family trip to Japan

Black Friday as a Marketing Tool

Posted by Danielle MacInnis on 10 November 2023
Black Friday as a Marketing Tool

How small Businesses can use ChatGPT

Posted by Danielle MacInnis on 11 October 2023
How small Businesses can use ChatGPT