If you are not getting a good response to your email then you are not alone.
According to Marketing Sherpa survey people are getting too many emails that aren't relevant, that try and sell too often and are too dense in information so they are not easy to read.
1. Segment your list
To ensure that you emails remain highly relevant it is important to segment your list. This allows you to target the content to those who are in each segment.
2. Keep it personal
We know that if we use your name and facts about your situation you are much morely to engage. The use of your name in the title and through out the text increases the read and click through rates.
"Email is a good opportunity to humanize your brand. The inbox is an intimate place, mostly used for personal conversation. Your presence there is a privilege, so do your best to write like a human. It's okay to talk about challenges, obstacles, and even failures. Readers can relate since they are likely facing similar situations with their own lives and businesses." Getvero.com
3. Killer headline
To ensure that it doesn't get automatically deleted you need to have a killer headline that focus on WITFM. Great headline tools are found in this article.
4. Be thoughtful
This could be providing next steps, a great download resource or a special offer for your list. Be useful, relevant and thoughtful. Generosity is one of the most overlooked email marketing tactics.
5. How often and when to send
When to send:
Most importantly let your audience decide on the frequency and options in your opt in and out form.
Check out our free training on Email Marketing.
|Tags: Marketing Education Value Proposition email marketing Marketing Tools|
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