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Why people don't read your emails

Posted by Danielle MacInnis on 21 April 2023
Why people don't read your emails

Are your email open rates bad?

If you are not getting an excellent response to your email, then you are not alone.

According to the Marketing Sherpa survey, people are getting too many emails that aren't relevant, that try and sell too often and are too dense in information, so they are not easy to read.

Here are my best tips for getting your email read.

1. Segment your list

To ensure that your emails remain highly relevant, it is essential to segment your list. This allows you to target the content to those in each segment.

2. Keep it personal

We know that if we use your name and facts about your situation, you are much more to engage. Using your name in the title and throughout the text increases the read and click-through rates.

"Email is a good opportunity to humanize your brand. An inbox is an intimate place, mostly used for a personal conversation. Your presence there is a privilege, so do your best to write like a human. It's okay to talk about challenges, obstacles, and even failures. Readers can relate since they likely face similar life and business situations."

3. Killer headline

To ensure that it doesn't get automatically deleted, you need a killer headline focusing on WITFM. Great headline tools are found in this article.

  • Keep it short and simple
  • 30-40 characters, including spaces (5-8 words)
  • Incorporate the immediate benefit of opening the email
  • Capitalize and punctuate carefully
  • Avoid copying the techniques inherent in spam emails

4. Be thoughtful

This could be providing the following steps, an excellent download resource or a special offer for your list. Be helpful, relevant and thoughtful. Generosity is one of the most overlooked email marketing tactics.

5. How often and when to send

How often:

  • Create a master schedule
  • Include frequency in the online sign-up "Monthly Newsletter."
  • Keep content concise and relevant to the planned frequency

When to send:

  • When is your audience most likely to read it?
  • Day of week (Tuesday & Wednesday)
  • Time of day (10 am to 3 pm)
  • Test for timing
  • Divide your list into equal parts
  • Send at different times and compare results

Most importantly, let your audience decide on the frequency and options in your opt-in and out form.

Check out our free training on Email Marketing.

Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via:TwitterLinkedIn
Tags:Marketing EducationValue PropositionEmail MarketingMarketing Tools

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