0400 507 037
Home >  Blog >  How to install a Facebook Pixel?

How to install a Facebook Pixel?

Posted by Danielle MacInnis on 9 July 2021
How to install a Facebook Pixel?

When you are looking to really understand what is happening on your website there are two essential pieces of code you need. One is Google Analyics and the other is the Facebook Pixel.

The Facebook Pixel is a piece of tracking code that you add to your website that will provide you insights about activity on your website from Facebook. This is very important if you have an audience coming from Facebook or selling online. I found this ggreat little tutorial video that expalins it better than I can.

 

 
Some key steps
 
INSTALL YOUR FACEBOOK PIXEL
Install your pixel on your website and bookings platform (if service based) to accurately track conversions and optimise your ads for the lowest
conversion cost. The pixel will also collect valuable data on your consumers based off actions they have taken on your website.
 
CHECK YOUR FACEBOOK PIXEL IS INSTALLED CORRECTLY
Use Facebook Events Manager to test your pixel is firing correctly. You may need to set up custom conversions depending on what conversions you are wanting to track and the platform you are using.
 
CREATE YOUR CUSTOM & LOOKALIKE AUDIENCES
Custom audiences can be used to re-target consumers who are already in your funnel. These could be website visitors, users who have engaged with your social media or newsletter subscribers. Lookalike audiences are based off your custom audiences and are great for reaching new consumers with similar online behaviours as your custom audiences.

CHOOSE THE RIGHT CAMPAIGN OBJECTIVE
Have a clear vision of your objective to attain success for your campaign. If you're wanting the user to take a specific action on your website always use'Conversions'. If you're wanting to drive brand awareness select 'Traffic' and so forth.


SELECT THE RIGHT CONVERSION
If you selected 'Conversions' as your objective make sure to select the right conversion you want to optimise for at the ad set level.

Want some more training? Jump onto our Training Platform where we have some more easy to follow Facebook Training.

Another blog on Facebook.
 

Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via:TwitterLinkedIn
Tags:Facebook AdvertisingFacebook Pixel

Post comment
DOWNLOAD PDF

Download the Ultimate Marketing Guide for Small Business