Edible Beauty Australia is a well known natural skincare range. Anna Mitsios has been running it successfully as the founder and naturopath for over 10 years. Anna had a vision to grow her business with new product introductions and really develop the core value of inner beauty with her knowledge of naturopathy.
Audit - A good starting place for us was to do a complete audit of the website, brand and marketing tools. Through this process we could develop an understanding of what was broken, in-consistent and not working as effectively as perhaps it could.
The team. I bought in a team of a copywriter and designer to work with us on refining the Edible Beauty brand so it would more closely reflect the core message about being good for you and that inner beauty reflecting with our new ingestible range.
The marketing tools. We refined the marketing technology we were using to ensure that they were all being leveraged into a complete end to end strategy that worked with our ideal customer.
The ideal customer. Much research was undertaken to identify that ideal customer and how could we make their experience with Edible Beauty delightful. More resources were created to educate and communicate with the ideal customer.