Case studies that show the system behind the work.
Most clients come to MacInnis Marketing with good businesses, clever people and plenty of moving parts. What they need is clarity: a sharper story, a more practical marketing system and the confidence to keep going.
View Case StudiesThe industry changes. The problem rarely does.
Whether it is a construction business, a medical practice, a food and beverage brand or a retail studio, the starting point is usually the same: the business is good at what it does, but the marketing is not yet communicating that value clearly, consistently or in a way that attracts the right customers.
These case studies show how MacInnis Marketing turns that fog into a workable system: positioning, content, websites, email, CRM, social media and sales tools that support the way the business actually grows.
How to read these case studies
These are not shiny campaign postcards. They are examples of practical marketing architecture: finding the right message, building the right assets and giving small businesses the tools to keep moving.
The work, in detail.
A focused collection of detailed case studies showing strategy, implementation and the practical business problem behind each project.
Grandvewe, Hartshorn Distillery & Ewecare
One family, one flock, three brands: a connected brand architecture that helped each business stand alone while drawing strength from a shared no-waste story.
HiQA Geotechnical
Strategy first, then a sales and marketing ecosystem built from the ground up, culminating in two 2017 Telstra Business Awards wins.
Ducon Building Solutions
Helping Peter Mason clarify the Ducon story, value proposition and business development engine, with current support on HubSpot for prospecting, sales and marketing.
Entanglements Metal Art
From showroom floor to online store: a planned digital marketing system for a Melbourne metal art business ready to reach new markets.
The Breast Reduction Clinic
Building clear positioning, sales tools and a practical marketing structure for a specialist clinic helping patients make informed decisions.
Ready to build marketing that actually works?
Start with a free conversation. No pitch, no fluff — just a useful chat about where you are and what would move the needle.
