The General Manager, Dan O'Toole was on a mission to ensure that pitt&sherry moves into 2025 with a new appreciation for their customers. To pivot the whole organisation towards the customers we set out on a strategy planning goal to create the services that clients wanted and then reorganised the internal workings of pitt&sherry to suit. So far for pitt&sherry we have created:
- A new business orientation
- Strategic marketing plan
- Branding and new website
- Communication and lead generation marcoms
We have outsourced to Dan the Marketing Director function last year and she has picked it up and ran with it.