3 Steps to better Key Words

The first step with natural and paid search is determining the best keywords and/orphrases to focus obtaining visibility on. These keywords should not only be relevant to the site, but also relevant with searchers.

1. Review your site logs know the channels people currently use to find you and know what
referring search keywords are being used to generate searches.

2. Think about what the web surfers will type in to find you
think from their perspective
Keyword Selector Tool:
»» https://adwords.google.com/select/KeywordToolExternal

3. Ad Copy Brainstorm Tool
»» https://adwords.google.com/select/AdTargetingPreviewTool



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