The first step with natural and paid search is determining the best keywords and/orphrases to focus obtaining visibility on. These keywords should not only be relevant to the site, but also relevant with searchers.
1. Review your site logs know the channels people currently use to find you and know what
referring search keywords are being used to generate searches.
2. Think about what the web surfers will type in to find you
think from their perspective
Keyword Selector Tool:
3. Ad Copy Brainstorm Tool
Join 10,000 of your peers and
make better marketing decisions with our e-news
Who we Are
What We Do
Why We Care
Who Work With