What sort of influencers are there?
What’s a micro influencer?
Influencers come in five different sizes—nano, micro, medium, macro, and mega—depending on how many followers they have:
- Nano influencers have fewer than 10,000 followers.
- Micro influencers have from 10,000 to 50,000.
- Medium influencers have from 50,000 to 100,000.
- Macro influencers have more than 500,000.
- Mega influencers breathe rarified air: they have over one million followers.
