Buyer Personas / Target Market

Before starting any campaign, you need to understand your core target market. This is not something you guess. We can use research to uncover your best customers.

Buyer Personas

You know your buyer from a demographic perspective, and we'll help you understand their buying requirements. How do they get educated, where do they go, and what information do they consume? This information lays the foundation for effective content development and nurturing. This sort of buyer profiling is critical to shaping an effective marketing strategy. Ask yourself this question: Is your website talking about you or to your essential buyers? We have a process that identifies how to understand your buyers so you can make better marketing decisions with every marketing strategy.

Buyer Segments

Segmentation is a game-changer. It's the first step to evolving your communication from 'one-to-many' to 'one-to-one.' It enables you to tailor your message to address specific issues of each buyer. Technical buyers vs. business buyers or decision makers vs. influencers, each segment needs different messaging and collateral. Your marketing database is probably full of relevant prospects, but they might be fatigued from irrelevant content. Segmentation is the key to optimising the performance of your current database by adding value through the right content at the right time.

Content consumption patterns

Great content is essential, but it's only effective when presented at the right time. By identifying how and where buyers consume content, you can design content strategies and nurture models that guide their journey and help move them along. Understanding your buyer's preferred method of engagement at each stage allows you to construct a comprehensive model that will maximise the effectiveness of your inbound and outbound programs.

Buyer engagement models

The entire buyer engagement process, from the first visit to active participation in a nurturing cycle, has different stages. Understanding your buyer's preferred method of engagement at each stage (from social media to videos or email) allows you to construct a comprehensive model that will maximise the effectiveness of your inbound and outbound programs.