70% of the buyers journey is completed before sales hear from them
buyers cycle, buyers journey
Start with the End in Mind
WHAT If you dont know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planni
Segmentation for the customer benefit
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is ne
Build a culture you can feel
Culture, brand culture, employee culture Employee culture research
Evolve to be Customer Centric
Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another
Branding and customer relationships
In a recent survey by [1]Incite [2] we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship
Competitive advantage - What makes you stand out?
Creating a competitive advantage as a small business
Cookie cutter marketing just doesn't cut it.
omnichannel marketing, best practice, customer centric marketing