Build projects · Melbourne · Australia-Wide

Start the transformation. Let AI run the system.

Every business starts from a different place. Some need a new way of working, some need a new system built from scratch, and some already own the tools and just need them working together. Here is what that looks like in real businesses.

Book a Free AI Opportunity Audit See the success stories →
Strategy Humanity Technology In that order.
Three ways in

Wherever you're starting from, the system meets you there.

01

Systemise how you work

Your knowledge, your voice and your processes set up inside an AI workspace, so everyday marketing stops starting from a blank page.

Malvern Physio Clinic · Claude 02

Build a new ecosystem

A marketing hub built from the ground up, where requests, checks and approvals move on their own and nothing gets lost in an inbox.

Ducon Building Solutions · Copilot and SharePoint 03

Optimise what you already have

No new platforms. The CRM, design tools and reporting you already pay for, set up to work together and run with far less by hand.

Triple Zero Property · HubSpot, Canva and Claude
01 Systemise how you work

Malvern Physio Clinic

From creating a Claude account to running her own website audit.

ClaudeClaude CoworkKlaviyoLovable

The starting point

Lori runs the marketing for a busy clinic, alongside everything else. Her brief was simple: "I'm not a marketer, explain things simply." The knowledge was all there. It just lived in her head and in scattered files, and every piece of marketing started from a blank page.

What we built

  • A Claude project for the clinic with a master prompt that makes Claude act like an advisor: specific, never generic, willing to challenge a weak idea, and always ending with a next step
  • A website page builder with the clinic's style guide built in, which writes the page, the SEO fields and the image notes in one pass
  • A Claude Cowork workspace with a folder for every job (website, social, blog, marketing), connected to Klaviyo for email
  • Skills for blogs, emails, newsletters, meeting notes and monthly reports, and a Find Your Path quiz that routes each patient to the right pathway
  • A step-by-step guide, walkthrough videos and a learning portal, so she learns at her own pace

What changed

Lori now drives it herself. She ran a full SEO and AI search audit of the clinic website on her own, and it caught a hidden error in the site code that nobody had spotted. Social now runs a week ahead instead of day to day.

“Learning every day.”Lori, Malvern Physio Clinic
02 Build a new ecosystem

Ducon Building Solutions

“If nobody answers, the work waits. It is never approved by a timeout.”

Microsoft 365 CopilotSharePointPower Automate

The starting point

The marketing site held 23,187 files in a single library and not one list. There was no way to raise a request, track it or approve it. Work lived as a file, or in somebody's inbox. And capability statements and tenders carry accreditations and safety records, so the checks matter as much as the content.

What we built

  • The brief asked for nine AI agents and thirteen automations. We built one agent and five automations, sized to the team that would actually run them
  • A Marketing Hub on Ducon's existing SharePoint, taking every request from ask to published in six steps, with the right checker and approver for each type of work
  • Automatic routing: every request is numbered, given an owner and a folder, incomplete requests are sent back, and anything stalled for seven days is escalated
  • An "Ask Dan" Copilot agent that answers brand and messaging questions and writes first drafts from nine approved documents, and can change nothing
  • A blueprint for taking the same pattern beyond marketing, across the business

What changed

Every request now has one path, one owner and a record of who approved it. People still write the content, check the facts and make every call. The system moves the paperwork. The lesson we carry into every agent build: when the agent gets it wrong, fix the source documents, not just the prompt.

03 Optimise what you already have

Triple Zero Property

The tools were already paid for. The system around them wasn't.

HubSpotCanvaClaudeGA4

The starting point

HubSpot, a Canva team and 1,872 files across 220 Dropbox folders, named after people and weeks. Six social profiles each described a different business. Conversion tracking had been set up but never connected to the website, so reporting was pieced together by hand.

What we built, with Claude

  • Claude working inside HubSpot through its connector, with every change read back and checked
  • A full October campaign: 17 social posts built in HubSpot with artwork, two download pages with forms, and follow-up emails held until the audience was counted
  • A register of every Dropbox file, Canva design and brand template, with a link on each row. The new folder structure was approved the same day
  • A monthly report pulled together from GA4, Search Console, HubSpot, social and LinkedIn in one pass
  • Scheduled Claude tasks that run the Google review campaign in waves and flag what to check before each send

What changed

Website form tracking is live, so every enquiry is counted. Claude caught a workflow with its logic back to front before it went live, where it would have shut out the warmest leads. And the content calendar is planned, approved and scheduled weeks ahead, from one plan instead of scattered files.

How the transformation starts

Three steps. No package to pick first.

You don't need to know which build you need. That's what the first two steps are for.

  1. 01Free AI Opportunity AuditA conversation about where your marketing is losing time and where AI could take on the repetitive work.
  2. 02Deep Dive AI Audit90 minutes mapping your workflow in detail, with a tailored AI Opportunity Map and starter prompts. $595 + GST.
  3. 03Build the systemA scoped build around the way your business actually works. Quoted once we know what it needs.
What we build

Every build is shaped around your business, not a package.

The success stories above use different tools, because the businesses are different. What stays the same is the order: strategy first, then the people, then the technology.

Automation amplifies whatever journey already exists, so where the customer experience needs fixing, we map and fix it before anything gets automated.

Builds we deliver

  • AI workspaces and prompt systems in Claude, trained on your voice and processes
  • Microsoft 365 Copilot and SharePoint hubs with automated routing and approvals
  • CRM and marketing automation optimisation in HubSpot, Klaviyo and Mailchimp
  • Content, design and reporting workflows across the tools you already use
  • Lead tools: quizzes, scorecards and calculators
  • Strategic Service Design: customer journey mapping before automation
Start the transformation

Your marketer steers. The system does the lifting.

Book a free AI Opportunity Audit and I'll show you where your marketing is losing time, and what a system that runs itself would look like in your business.

Book a Free AI Opportunity Audit Book a Deep Dive AI Audit Or answer 3 questions first →