Small Business Marketing FAQs

  • A marketing consultant brings structure, clarity and accountability to your marketing.

    At MacInnis Marketing, that typically includes:

    • Clarifying positioning and target market
    • Developing a structured marketing plan
    • Auditing current marketing performance
    • Improving lead generation systems
    • Aligning messaging across website, email and social
    • Reviewing analytics and reporting

    The goal isn’t more activity.
    It’s better decisions.

  • Yes.

    Many businesses grow despite their marketing — not because of it.

    A marketing plan ensures:

    • Lead quality improves
    • Revenue becomes predictable
    • Customer acquisition cost is controlled
    • Growth is sustainable

    Without a plan, growth often plateaus or becomes inconsistent.

  • There’s no single percentage that works for every business.

    As a guide:

    • Established service businesses: 5–8% of revenue
    • Growth phase businesses: 8–12%
    • New or aggressive growth businesses: 12–20%

    More important than the percentage is allocation.

    Are you investing in strategy?
    Lead generation?
    Retention?

  • We provide a range of marketing services depending on your needs. Everything from MailChimp training to doing all your marketing for you including: website, ads, emails, socials and more!

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results.

    It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

    You can also call Dan on 0400507037

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

    Here is our marketing package brochure

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving. We are happy to come to you or do a zoom meeting!