Free tools · Paid packages · Practical thinking
Resources to make marketing make sense.
Whether you want a quick diagnostic, a lead generation tool built for your business, or a deeper read on how to think about your marketing, it starts here. Most of it is free. All of it is practical.
Start here. No cost, no catch.
Marketing System Score
Answer a few honest questions about your marketing and get a personalised score that shows exactly where the gaps are, and what to fix first. No email required to get started.
Take the Score →Find Your AI Path
Not sure whether you need marketing done for you, or whether you want to learn to do it yourself with AI? Answer three questions and get a clear recommendation, no ambiguity.
Find Your Path →Diagnose Your Marketing
A deeper look at how your marketing is structured: strategy, channels, content, email, and systems. Find what's working, what isn't, and where your biggest opportunities are.
Start the Diagnosis →Build a lead tool that qualifies better enquiries.
Most small business websites are brochures: they describe what you do but don't help the right people decide whether you're the right fit. An interactive lead tool changes that. It starts a conversation, qualifies intent, and delivers real value before a human ever picks up the phone.
Not sure which option fits? Start with the Blueprint to validate the idea and know exactly what to build before you invest in development.
See it in action first
Watch how the lead tool quiz works, then take it yourself to see what your business could build.
Tool Blueprint
The strategic plan for your lead generation tool, before a line of code is written.
$497 + GSTA full strategic specification for a branded interactive lead tool, including the question flow, results logic, CTA path, and nurture sequence ideas. Everything you need to know exactly what to build and why, before investing in development.
What's included- Full tool specification document
- Question flow and logic mapping
- Results and recommendation engine design
- Funnel integration strategy
- Copy and content framework
- Nurture sequence ideas post-completion
Full Build
Strategy, design, and build, delivered as a live, branded lead generation tool ready to launch.
$1,497 + GSTEverything from the Blueprint, plus the full design, development, and deployment of your branded interactive lead tool. Built as a live web application, integrated with your email capture, tested, and ready to go, with launch support included.
What's included- Everything in the Blueprint
- Full design and development
- Built and deployed as a branded web application
- Email capture integration
- Funnel setup guidance
- Launch support and testing
Questions before you commit? Book a free chat with Dan →
Take the lead tool quiz first.
Answer a few questions about your business and get a recommendation for which type of lead tool would work best for you: quiz, calculator, scorecard, selector, or assessment.
It takes about two minutes. You'll leave with a clear answer, not more options to weigh up.
Is your marketing actually working?
Take the free Marketing System Score: a 5-minute diagnostic that shows exactly where the gaps are.
Practical reading to go deeper.
Why Lead Tools Work Better Than Brochure-Style Websites
Learn why interactive lead tools convert better, and how small businesses can get one built for them.
Read More →
Why Your Lead Magnet Isn't Working (And What to Do Instead)
Still relying on a free PDF? Here's why interactive lead magnets convert better and how to get one.
Read More →
What Lead Tool Should You Build for Your Business?
Calculators, scorecards, selectors: how to choose the right type of interactive tool for your business.
Read More →