Free tools · Paid packages · Practical thinking
Resources to make marketing make sense.
Whether you want a quick diagnostic, a lead generation tool built for your business, or a deeper read on how to think about your marketing — it starts here. Most of it is free. All of it is practical.
Start here. No cost, no catch.
Marketing System Score
Answer a few honest questions about your marketing and get a personalised score that shows exactly where the gaps are — and what to fix first. No email required to get started.
Take the Score →Find Your AI Path
Not sure whether you need marketing done for you, or whether you want to learn to do it yourself with AI? Answer three questions and get a clear recommendation — no ambiguity.
Find Your Path →Diagnose Your Marketing
A deeper look at how your marketing is structured — strategy, channels, content, email, and systems. Find what's working, what isn't, and where your biggest opportunities are.
Start the Diagnosis →Build a lead tool that qualifies better enquiries.
Most small business websites are brochures — they describe what you do but don't help the right people decide whether you're the right fit. An interactive lead tool changes that. It starts a conversation, qualifies intent, and delivers real value before a human ever picks up the phone.
Not sure which option fits? Start with the Blueprint — validate the idea and know exactly what to build before you invest in development.
See it in action first
Watch how the lead tool quiz works — then take it yourself to see what your business could build.
Tool Blueprint
The strategic plan for your lead generation tool — before a line of code is written.
$497 AUDA full strategic specification for a branded interactive lead tool — including the question flow, results logic, CTA path, and nurture sequence ideas. Everything you need to know exactly what to build and why, before investing in development.
What's included- Full tool specification document
- Question flow and logic mapping
- Results and recommendation engine design
- Funnel integration strategy
- Copy and content framework
- Nurture sequence ideas post-completion
Full Build
Strategy, design, and build — delivered as a live, branded lead generation tool ready to launch.
$1,497 AUDEverything from the Blueprint, plus the full design, development, and deployment of your branded interactive lead tool. Built as a live web application, integrated with your email capture, tested, and ready to go — with launch support included.
What's included- Everything in the Blueprint
- Full design and development
- Built and deployed as a branded web application
- Email capture integration
- Funnel setup guidance
- Launch support and testing
Questions before you commit? Book a free chat with Dan →
Take the lead tool quiz first.
Answer a few questions about your business and get a recommendation for which type of lead tool would work best for you — quiz, calculator, scorecard, selector, or assessment.
It takes about two minutes. You'll leave with a clear answer, not more options to weigh up.
Is your marketing actually working?
Take the free Marketing System Score — a 5-minute diagnostic that shows exactly where the gaps are.
Practical reading to go deeper.
Why Lead Tools Work Better Than Brochure-Style Websites
Learn why interactive lead tools convert better — and how small businesses can get one built for them.
Read More →
Why Your Lead Magnet Isn't Working (And What to Do Instead)
Still relying on a free PDF? Here's why interactive lead magnets convert better and how to get one.
Read More →
What Lead Tool Should You Build for Your Business?
Calculators, scorecards, selectors — how to choose the right type of interactive tool for your business.
Read More →