Melbourne · Australia-Wide
Marketing support that makes you smarter, not dependent.
Every service is built around one idea — you should understand the why behind every marketing decision, not just trust that someone else does. Practical strategy, hands-on execution, and coaching that builds your confidence as it builds your business.
Not an agency. Not a freelancer. Something more useful.
Most small business owners have been burned by one of two things: an agency that delivered a polished strategy and then disappeared, or a freelancer who was great at execution but couldn't connect it to the bigger picture.
MacInnis Marketing sits in the space between. You get senior strategic thinking — the kind that usually requires a full-time marketing director — combined with hands-on execution across the channels that matter most for your business.
And unlike both of those options, the goal is always to leave you more capable, not more dependent. Every service is designed to build your understanding alongside your results.
Strategy before tactics
Every engagement starts with understanding your business, your customers, and your goals.
Plain English, always
No jargon. No inflated claims. Just clear thinking you can act on.
Mailchimp & Klaviyo Partner
Certified across the platforms most small businesses actually use.
Small client roster, by design
A small number of clients at a time means you get proper attention, not account management.
Marketing Strategy Development
Most businesses don't have a marketing problem — they have a clarity problem. They're doing plenty of things, but nothing is joined up and nothing is measurably working. A proper strategy fixes that.
We work together to understand your business, your customers, and your goals — then build a 12-month marketing plan that's specific to your situation. Not a generic template. A real roadmap with clear priorities, the right channels, and measurable outcomes you can track.
You'll leave knowing exactly what to do, why you're doing it, and how to tell if it's working — in plain English, not marketing jargon.
What's included
- Marketing audit — what's working, what isn't, and why
- Customer and competitor analysis
- Clear positioning and messaging framework
- 12-month channel and campaign plan
- Priorities, timelines, and success metrics
- Plain-English summary you can actually use
Outsourced Marketing Packages
You know what you need to do — you just don't have the time, the team, or the bandwidth to do it consistently. That's where outsourced marketing support comes in.
MacInnis Marketing works as your central marketing partner — managing the strategy, creating the content, running the campaigns, and keeping everything coherent and on track. Whether you need a few focused hours a month or broader ongoing support, packages are flexible and built around your actual needs.
You'll always know what's happening, why it's happening, and what results it's producing. No black box agency thinking.
Support includes
- Monthly strategy and planning sessions
- Email marketing — strategy, copy, and send management
- Content creation — blogs, social, and website copy
- Social media content and scheduling
- Campaign planning and execution
- Monthly reporting — what happened and what's next
Market Research & Analysis
Good marketing is grounded in real understanding — of your customers, your competitors, and the space you're operating in. Without that foundation, even the best tactics miss the mark.
Market research at MacInnis Marketing isn't academic. It's practical intelligence — the kind that directly informs your messaging, your positioning, and your next move. We look at what your customers actually think, how your competitors show up, and where the real opportunities are for your business.
Research covers
- Customer profiling and audience segmentation
- Competitor landscape analysis
- Messaging and positioning research
- Channel and content audit
- Customer satisfaction and feedback analysis
- Insights report with clear recommendations
Training & Education Sessions
The best outcome isn't always doing the marketing for you — sometimes it's making sure you can do it yourself, confidently. MacInnis Marketing offers practical, hands-on training sessions tailored to your skill level and your tools.
Whether you want to master Mailchimp, get more consistent on social media, improve your website, or understand how to use AI sensibly in your marketing — sessions are one-on-one, jargon-free, and focused on what you'll actually use.
AI-specific training is available through our sister company, Small Biz Prompt Shop.
Training topics
- Mailchimp — setup, campaigns, and automation
- Social media — content planning and consistency
- Canva — on-brand design for non-designers
- Website updates — WordPress and Squarespace
- AI in marketing — practical, strategic use
- SEO basics — content that gets found
Custom GPT & AI System Design
AI is only as useful as the thinking behind it. A custom GPT trained on generic prompts produces generic content. A custom GPT trained on your brand voice, your services, your FAQs, and your actual processes is a different thing entirely.
MacInnis Marketing designs AI assistants that are genuinely useful for your business — generating on-brand content, handling common enquiries, supporting your team, and saving significant time across marketing and operations. Built in partnership with Small Biz Prompt Shop, these aren't off-the-shelf tools. They're built around how your business actually works.
And we don't just build it and leave. We teach you how to use it — because that's where the real leverage is.
What we build
- Custom GPTs trained on your brand, services, and voice
- AI-powered content workflows for email and social
- Lead tool design — quizzes, scorecards, calculators
- Prompt libraries for your team
- Marketing automation with Make and Mailchimp
- Training so you own and understand the system
Strategic Service Design
Marketing can bring customers to your door. But if the experience they have once they arrive doesn't match the promise — you lose them. Strategic Service Design looks at the whole picture.
It examines the customer experience from the outside, and the internal systems, people, and processes that deliver it — then designs improvements that create consistency, trust, and the kind of experience customers talk about.
This is for businesses that want to design loyalty deliberately — not hope for it accidentally.
The process
- Customer journey mapping end-to-end
- Touchpoint audit — where experience breaks down
- Internal systems and workflow review
- Experience design — what should change and how
- Implementation roadmap with clear priorities
- Team alignment and communication planning
Straightforward pricing for small businesses.
Marketing support starts from $500 per month, depending on the scope and stage of your business. I work with a small number of clients at a time — so if you're ready to move, the best first step is a conversation.
The discovery call is free, no-obligation, and designed to help both of us figure out whether working together makes sense. You'll leave with at least one useful idea, regardless.
Strategy Sessions
One-off strategy, audit, or planning sessions — ideal for businesses that need direction before committing to ongoing support.
From $500Ongoing Retainers
Flexible monthly packages covering strategy, content, email, social, and reporting. Scoped to your needs.
From $500 / monthProject Work
Scoped project engagements — marketing plans, campaign builds, custom GPTs, and service design sprints.
Quoted per projectNot sure where your marketing stands?
Take the free Marketing System Score — a 5-minute diagnostic that shows you exactly where the gaps are.