Strategy Project · Fixed fee
Know what is working, what to cut and what to do next.
The Strategy Project is a fixed-fee engagement of ten consulting days, research included. You finish with a written plan, a leadership session that ends in decisions, and a clear first 90 days. Every action has one owner.
Spending on marketing, unsure what pays.
- You are spending on marketing and cannot say which part is paying for itself.
- You are entering a new market, launching a new offer, or your positioning has drifted.
- Your team is busy, but everyone is working to a different idea of what matters.
Where the six weeks go.
Pick the depth you need.
Action plan
For businesses that know their market but whose marketing is messy.
Closer to an audit: what to fix, in what order, and the first 90 days.
Best for: getting the marketing moving again. Often leads to me running it with you.
Full marketing plan
For a new market, a new offer or positioning that is no longer clear.
Research led: market, competitors, customer personas, budget split and a four-quarter roadmap.
Best for: building the foundation every later decision runs on.
Decisions, not a folder.
- A written plan with the key recommendations at the front. Each one has a first step, one owner, a timing and the decision needed.
- The whole plan on one page.
- Audit findings across the commercial, digital and systems side of the business.
- A leadership deck and one 90-minute leadership session that ends on the decisions slide.
- A same-day email listing the decisions made in the room, so nothing is lost.
Six weeks, start to decisions.
- Weeks 1 and 2: evidenceAccess to your systems, analytics and CRM, and interviews with the people who matter.
- Weeks 2 to 4: analysisThe market, your competitors, where the budget goes and where enquiries leak.
- Weeks 4 to 6: the planThe written plan and the leadership deck.
- The session90 minutes with your leadership team, then the decisions confirmed in writing the same day.
Every figure carries its source, its date and how confident I am in it. I point out the weak spots in my own numbers before I make recommendations from them. One owner for every action.
Sometimes the message is fine. The journey is not.
Confusing handovers, slow replies, promises the delivery does not keep. When that is the problem, the plan includes customer journey mapping: what your customers think, feel and ask at each step, from first contact to repeat business. See the customer journey mapping packages.
Plans that changed the business.
A Melbourne commercial builder was seen as the team you call for repairs, not the builder you invite to tender. We rebuilt its positioning from the client's side of the table, then the website, capability statements and project sheets.
Read the case study →A strategic marketing plan first, then a marketing system built from it. HiQA went on to win NT Business of the Year at the 2017 Telstra Business Awards.
Read the case study →A fixed fee, agreed up front.
The fee is set after discovery and stated in your proposal. Desk research, systems review and video interviews are included. Face-to-face research is quoted separately and agreed in advance. 50% on commencement.
Both versions end with an option for ongoing support: reporting only, or reporting plus content. See Ongoing marketing →
Ready to know what to do next?
Start with a free discovery call. You will know which version fits before you commit.
Straight answers.
How is this different from an agency strategy?
You get decisions, not a document. The session ends on the decisions slide, and every action leaves with an owner.
Do you also do the work?
If you want me to. Many clients move straight into ongoing support or a build. Some take the plan and run it in-house.
How much of my team's time does it take?
Interviews in the first two weeks and the leadership session. I do the rest.