Marketing packages · Melbourne · Australia-Wide
Keep the system running. Month after month.
Done-for-you monthly marketing, built on a system that runs itself. The system carries the output, your marketer steers, and a strategist keeps it pointed the right way. Every package is tailored to your goals, your existing tools and the level of support that makes sense for where you are now.
Three levels. One direction: less by hand.
Some businesses need reliable marketing output every month. Others are ready for the marketing to run on a system, so their marketer stops producing the work one task at a time and starts steering it.
These packages cover both, and each one builds on the last. You can start with steady output and add the system as your business is ready for it.
Consistent monthly output
Strategy, content and execution, handled every month, so the marketing never runs on whatever hours are left.
Practical AI, built around your business
Real tools, not hype. Prompts and guidance built on your services and your tone of voice.
A system that runs itself, over time
Workflows that remove the bottlenecks and give your marketer their thinking time back.
Choose how much of the lifting the system does.
Foundations Retainer
Get the output moving.
A trusted marketing partner to keep things moving, sharpen your messaging and deliver regular strategy and content.
- Monthly marketing content: blogs, emails and social posts
- Website content updates as needed
- Monthly strategy check-in
- Monthly performance summary with recommendations
Smart Marketing Retainer
Add the AI layer.
Done-for-you marketing plus practical AI guidance, so the repetitive work starts moving off your marketer's desk.
- Everything in Foundations, plus:
- A Deep Dive AI Audit
- A tailored AI Opportunity Map for your business
- A custom prompt pack built around your business, services and tone of voice
- Quarterly AI briefings on useful tools and realistic opportunities
Marketing Systems Retainer
Build the system that runs itself.
For teams that want more than content and campaigns: better workflows, smarter systems and more efficient ways to plan, create and reuse marketing.
- Everything in Smart Marketing, plus:
- One done-with-you marketing or AI workflow build each quarter
- Monthly review and refinement of AI-assisted content or processes
- Access to selected training resources and tools
- Priority support and faster turnaround
Start with a free AI Opportunity Audit.
A no-cost conversation to see where your marketing is losing time, where AI could realistically take on the repetitive work, and which package, if any, makes sense for you right now.
Book a Free AI Opportunity Audit
Want the full picture?Go further with a one-off Deep Dive AI Audit.
For businesses that want a detailed map before committing to an ongoing package. One working session that shows exactly where AI can genuinely help in your marketing, what to ignore, and what to prioritise first.
- A 90-minute strategy session
- Review of your current marketing workflow
- Time-saving and quality-improving opportunities identified
- A tailored AI Opportunity Map
- A custom starter prompt pack
- Clear follow-up recommendations
Deep Dive AI Audit
A single working session to map exactly where AI can help, and where it won't.
$595 + GST One-off session · 90 minutes Book a Deep Dive AI AuditA quick guide to the right starting point.
Foundations
Choose this if you want reliable monthly marketing and strategic guidance, without the overwhelm of doing it all yourself.
Smart Marketing
Choose this if you want the same support, plus guided help using AI to lift efficiency and output. Guided, not generic.
Marketing Systems
Choose this if you want the marketing to run on a system: deeper workflow support, stronger internal processes and less done by hand as you grow.
Still not sure? The free AI Opportunity Audit is the best place to start. It shows where you are, what would help most, and which package, if any, makes sense for your business right now.
AI Marketing in 90 Minutes.
Not ready for a full system yet? Start by getting your marketer, or yourself, hands-on with the tools. In 90 minutes on Zoom, I'll walk you through Claude, Perplexity and ChatGPT, the three tools that make the biggest difference to marketing time, using your actual business and services.
- How Claude, Perplexity and ChatGPT work, and when to use each one
- How to write prompts that produce useful marketing content, not generic output
- Setting up a simple AI workflow for your most common tasks
- Live examples built around your actual business and services
- Your questions answered in real time
You'll also receive a personalised prompt starter pack to use straight after the session.
AI Marketing in 90 Minutes
Valued at $500. Introductory offer.
$250 + GST Limited spots available each month Book Your SessionThe strategy is real. The AI just makes it move.
I don't use AI to replace strategy, judgement or the human side of marketing. I use it where it makes sense: to take on repetitive work, speed up drafting, improve consistency and get more value from the marketing you're already doing.
That means your marketer spends more time on the thinking and less on the lifting. These packages draw on the practical AI tools and frameworks developed through Small Biz Prompt Shop, with your strategy and support anchored in MacInnis Marketing.
Practical, strategic support
Tailored to small business. Not agency-sized thinking or agency-sized price tags.
Clear advice, no jargon
No fluff, no acronym soup. Straightforward direction you can act on.
Support that grows with you
Start where you are. Add more of the system as your business changes.
A human-first approach to AI
Used where it genuinely helps, never as a shortcut at the expense of quality.
Execution today, a system over time
Done-for-you help now, and a system your marketer can steer long after.
Your marketer steers. The system does the lifting.
Whether you need steady output, the AI layer or the full system, the starting point is a conversation. No obligation, no fluff.