Lead generation

Turn website visitors into booked calls.

A useful tool or download to start the conversation, a short follow-up sequence, and a nudge to a real person on your team when someone is ready to talk.

Book a free discovery callTake the lead tool quiz →
StrategyHumanityTechnologyIn that order.
This is for you if

Visitors arrive. Enquiries do not.

First, we agree what a lead is. Usually a booked call is a lead, and a download is a warm lead. Everything after that is measured against those two definitions.

  • People visit your site and leave without getting in touch.
  • Enquiries arrive with no idea of what the person actually needs.
  • Downloads come in and nobody follows them up.
At a glance

Fewer people at each step. Better ones.

WEBSITE VISITORSArrive from search, social, ads and referralsLEAD TOOL OR USEFUL GUIDEA quiz, calculator, scorecard or downloadFOLLOW-UP EMAILSEvery one asks for a booked callA HUMAN NUDGETwo or more clicks: your team calls or emailsBOOKED CALLThe result we measureEveryone else joins your newsletter, so no lead is wasted.WEBSITE VISITORSFrom search, social, ads and referralsLEAD TOOL OR GUIDEA quiz, calculator, scorecard or downloadFOLLOW-UP EMAILSEvery one asks for a booked callA HUMAN NUDGETwo or more clicks: your team follows upBOOKED CALLThe result we measureEveryone else joins your newsletter,so no lead is wasted.
The system

From first click to booked call.

  1. Something worth an emailA quiz, a calculator, a scorecard or a genuinely useful guide.
  2. CaptureA form on your site, promoted through your newsletter, socials and ads.
  3. Follow-upA short email sequence. Every email asks for a booked call, mixing advice, testimonials and case studies.
  4. A human nudgeTwo or more clicks and your CRM creates a task for your team to act within two business days: a call, or a personal plain-text email.
  5. The booked callThis is the result we measure. Everyone else moves into your newsletter, so no lead is wasted.
Lead tool packages

A tool that qualifies the enquiry.

Tool Blueprint

$497 + GST

The plan for your lead tool before anything is built: question flow, results logic, call to action path, copy framework and follow-up ideas.

Best for: knowing exactly what to build and why, before you invest in development.

Get my Blueprint

Full Build

$1,497 + GST

Everything in the Blueprint, plus design, build and launch as a live, branded tool connected to your email capture, tested and ready to go.

Best for: launching a branded lead tool without working out the logic and set-up yourself.

Start my build
Proof

Leads that arrive qualified.

55+First Choice Heating and Cooling

A lead tool built from the owner's own technical knowledge. It asks what the customer needs, explains the right system and sends every qualified enquiry into HubSpot.

Read the case study →
$5.80Living Love

Facebook advertising for workshop places: qualified leads at $5.80 each.

See the results →

Ready for enquiries that arrive ready to talk?

Start with a free discovery call, or take the two-minute lead tool quiz.

Book a free discovery call
Questions

Straight answers.

Do I need a CRM?

For the human nudge, yes. It needs somewhere to create the task. HubSpot is the usual choice, and I can set it up.

Will it send emails without me knowing?

No. Nothing goes live until we have checked, in writing, who will receive it and how many people that is.

Quiz or download?

It depends on the decision your customer is trying to make. That is the first thing the Blueprint works out.