Real businesses · Real results
Clients who came to us stuck. And left with a system that works.
Most clients find MacInnis Marketing when they're caught between doing the marketing themselves and not quite being ready for an agency. What they get instead: a senior strategic partner, practical execution, and marketing that finally makes sense.
The industry changes. The problem rarely does.
Whether it's a medical practice, a construction firm, or a metal art business growing out of a showroom — the conversation almost always starts in the same place. A business that's good at what it does, but can't quite communicate it clearly, consistently, or in a way that attracts the right customers.
MacInnis Marketing works across industries because the fundamentals of marketing don't change: understand your customer, find what makes you genuinely worth choosing, and build the systems to communicate that consistently. The tactics vary. The strategy doesn't.
Medical & Wellness
Whole Medicine, Living Love, The Breast Reduction Clinic, Malvern Physio
Construction & Trade
Ducon Building Solutions, Mornington Screening Service
IT & Software
DiffuzeHR, Viotel, Hyfen8, ARO Systems
Retail & Environmental
Entanglements, EcoGroup, Workplace Defender
The work, in detail.
Entanglements
"From showroom floor to online store — building an online marketing strategy for a metal art business ready to scale."
Challenge
- No online marketing strategy
- Growing but not strategically
- Needed to reach new markets beyond showroom
Solution
- Online marketing strategy development
- Customer segmentation and targeting
- Digital presence and e-commerce planning
Results
- Clear online marketing roadmap
- Expanded reach beyond showroom
- Strategic foundation for digital growth
The Breast Reduction Clinic
"Dr Jamie Burt wanted to build more than a new business — he wanted an information resource for women considering a breast reduction."
Ducon Building Solutions
"Peter Mason had the team and the vision — he just needed to communicate the Ducon story clearly enough to grow."
ARO Systems
"ARO Systems narrowed its focus and built a compelling value proposition that differentiated them in a competitive marketplace."
20 years of small business marketing across Australia.
A partial list of the businesses Dan has worked with over two decades.
Ready to become the next case study?
The starting point is a free conversation. No pitch — just a useful chat about where you are and what would move the needle.