Dan MacInnis 10/12/25 Dan MacInnis 10/12/25

Customers choose care over cost.

THE HIDDEN ADVANTAGE SMALL BUSINESSES FORGET: WHY CARE BEATS COST (EVERY TIME)_HOW TRYING TO FIND A DOG SITTER FOR JOJO AND NOIR REVEALED ONE OF THE MOST IMPORT

Dan MacInnis 27/2/25 Dan MacInnis 27/2/25

How can you make your product or service more adaptable to today’s changing consumer needs?

HEADERHave you ever considered, instead of buying a new piece of clothing, swapping it with a friend or thrifting through an op shop? Maybe you’ve rented a de

Dan MacInnis 25/10/24 Dan MacInnis 25/10/24

How to Boost Customer Engagement with a Modern Marketing Tech Stack

In today’s competitive landscape, businesses in consumer-facing industries such as retail, restaurants, and consumer packaged goods (CPG) must continuously ev

Dan MacInnis 10/9/24 Dan MacInnis 10/9/24

The Role of Customer-Centricity in an AI-Driven World: Why It Matters More Than Ever

Today artificial intelligence (AI) is transforming how businesses operate, from predictive analytics to chatbots. But while AI can enhance efficiency and person

Dan MacInnis 20/8/24 Dan MacInnis 20/8/24

The Lost Art of Shared Viewing: Building Community in a Multi-Screen World

Feeling disconnected in the age of streaming?

Dan MacInnis 10/7/24 Dan MacInnis 10/7/24

The Journey of Learning: Why I Love Working with Small Business

THE JOURNEY OF LEARNING: WHY I LOVE WORKING WITH SMALL BUSINESSGrowing up in a household where learning was cherished, it’s no surprise that my path has been

Dan MacInnis 12/6/24 Dan MacInnis 12/6/24

Maximizing Marketing Efforts at the End of the Financial Year: Tips for Small Businesses

As the end of the financial year (EOFY) approaches, small businesses in Australia have a unique opportunity to boost revenue and optimise tax deductions. With t

Dan MacInnis 20/2/24 Dan MacInnis 20/2/24

Building a Tribe of Swifties

Marketing Lessons from Taylor Swift

Dan MacInnis 6/12/23 Dan MacInnis 6/12/23

What I have learnt on this family trip to Japan

JAPAN CAN TEACH US A LOT ABOUT MARKETING.My family went to Japan in November as my son had finished year 12 and had always wanted to go there. We thought it wou

Dan MacInnis 21/5/21 Dan MacInnis 21/5/21

Companies simply haven't caught up to the fact that marketing  drives the sales motion.

Companies simply havent caught up to the fact that marketing drives the sales motion. Three trends at the moment are influencing the customer journey are: * s

Dan MacInnis 12/4/21 Dan MacInnis 12/4/21

Customer Lifecycle of an Ecommerce Business

When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, be

Dan MacInnis 1/4/21 Dan MacInnis 1/4/21

How to Build a list of ideal customers

YOUR PROSPECT LIST IS PROBABLY ONE OF THE MOST IMPORTANT ASSET OF YOUR WHOLE MARKETING. BUILDING A LIST OF CUSTOMERS CAN COME IN MANY SHAPES AND FORMS FROM BUY

Dan MacInnis 23/2/21 Dan MacInnis 23/2/21

The Power of storytelling

Pippa developed Squeak Design from a hobby and it became her full time business. Learn about Squeak in this short video.

Dan MacInnis 4/11/20 Dan MacInnis 4/11/20

The new protein snack market

Walking the supermarket aisles have any of you notice the increase volume of protein snacks! It is like the have taken over. "Value-added snacks that are being