Dan is a small but mighty marketer!
Meet Dan's superpowers, which are insight and empathy!
Customer-centric marketing is a truly innovative approach.
MacInnis Marketing began in 2006, when Danielle MacInnis, along with her husband, architect Mark, decided not to return to the corporate giants she had been working for. Instead, she started her own business after the birth of her son, Lachlan. After working for Hewlett-Packard for over eight years as a senior product manager, this was a difficult decision. Still, the challenge of starting a small business and balancing work-life was one that Danielle wanted to take head-on.
Danielle has developed some specialised skills as a marketing consultant by starting a small business from scratch and having 15 years of experience working for large companies. You were able to see how vital the strategy and the big picture are, while balancing this with absolute, actionable, and practical plans. Marketing is all about creating customers who know, like and trust you. To do this, you must take the time to understand your customers and their needs, showing them empathy; the rest will fall into place.
With MacInnis Marketing, you won't get a marketing plan to stick to your top drawer. We work with you to deliver an active, practical marketing and sales plan that grows and develops with your business and ultimately becomes an integral part of your overall business strategy. Stop wasting money on ad-hoc ideas. Know what you will do to grow your business and, more importantly, why!
With 40% of our work coming from repeat customers, we are proud of our track record. Our strong client relationships often mean we are invited to be involved in various projects, including branding and marketing, sales training, leadership and team development, and vision and business strategy frameworks.
We work consultatively with our clients. Our commitment to learning ensures that we remain open to the best ideas and adopt them in the development of every strategy. Dan also runs SmallBizPromptShop, which focuses on upskilling small businesses in AI and prompting.
What clients, suppliers and business partners say:
Dan is more than a marketing consultant, she is a business coach. Dan cares about the whole business.
Dan is responsive and can take a lot of information and simplify it into a practical marketing system.
Dan is all about getting the big picture right while doing the things that keep the business running. She builds the plane and flies it in the right direction.
