How Marketers Are Actually Using Claude Cowork
The most promising use of Claude Cowork for marketers is not replacing strategy, creativity or judgement.
It is removing the tedious, time-heavy stitching work that sits around those things.
Why Lead Tools Work Better Than Brochure-Style Websites
Learn why lead tools work better than brochure-style websites for small business owners who want better website conversions, clearer next steps, and more leads.
Why Your Lead Magnet Isn't Working (And What to Do Instead)
Still relying on a free PDF to capture leads? MacInnis Marketing explains why interactive lead magnets — quizzes, scorecards and planners — convert better and how small businesses can get one built for them.
What Lead Tool Should You Build for Your Business?
Discover the best interactive lead generation tool for your business with this simple quiz. Learn how calculators, scorecards and selectors can attract better enquiries.
How Confident Is Your Business Using AI? A Practical 3-Minute Check
Many businesses are experimenting with AI but not using it strategically. This quick assessment reveals your AI Confidence Score and a practical 90-day roadmap to improve marketing and operations.
The Small Business Growth Method™
Want my custom GPT to assist you write your marketing plan for free? Start here
Social Media in 2026: What Small Businesses Actually Need to Focus On
Social media benchmarks for 2026 reveal major platform shifts. Here’s what small businesses should prioritise on TikTok, Instagram, Facebook and LinkedIn.
Small Business Marketing Strategy: A Practical Framework That Actually Works
Struggling with scattered marketing? Learn a practical small business marketing strategy framework that aligns messaging, channels, and systems to drive real growth.
How to Use AI in Small Business Marketing (Without Wasting Time)
Learn how to use AI strategically in your small business marketing. Practical frameworks, workflows and real examples from a 20+ year marketing consultant.
Small Budget, Big Impact: Is $30/Day Worth Spending on Facebook or Google Ads?
Small Budget, Big Impact: Is $30/Day Worth Spending on Facebook or Google Ads?