Email marketing · Mailchimp Pro Partner · Klaviyo Partner

Turn the list you already have into booked work.

Welcome flows, triggered journeys and regular campaigns in Mailchimp, Klaviyo or HubSpot. Set up properly, checked before anything sends, and reported in enquiries and sales, not just opens.

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StrategyHumanityTechnologyIn that order.
This is for you if

A list that knows you, and hears nothing.

  • You have a list of past customers and enquiries, and you email them when you remember.
  • New sign-ups hear nothing until the next newsletter, if there is one.
  • Your CRM knows when a customer is ready for the next step, and your email does not.
At a glance

How a contact becomes booked work.

01SIGN-UPA form on yoursite or a booking02WELCOMEFLOWStarts the sameday they join03TRIGGEREDJOURNEYSSent when your CRMsays they are ready04NEWSLETTERA regular send, sonobody drops off05BOOKEDWORKReported in enquiriesand sales, not opensNothing sends until we have both checked who it goes to and how many people.01SIGN-UPA form on your site or a booking02WELCOME FLOWStarts the same day they join03TRIGGERED JOURNEYSSent when your CRM says they are ready04NEWSLETTERA regular send, so nobody drops off05BOOKED WORKReported in enquiries and sales, not opensNothing sends until we have bothchecked who it goes to and how manypeople.
What I set up

The emails that should already be running.

  • A welcome flow for each place people sign up.
  • Triggered journeys from your CRM, so the right email goes at the right moment.
  • A regular newsletter, so nobody drops off.
  • One branded template, reused for every email.
How it runs

Five stages, checked at every gate.

  1. Access and auditList health, existing automations, the forms feeding your list, sender authentication, consent records and footer details.
  2. PlanFlows, campaigns, a calendar and a first send date. You approve it.
  3. BuildEvery flow written and built, then left switched off. You approve the copy.
  4. Audience checkBefore anything goes on, we confirm in writing who it goes to, the rules that select them and how many people that is. Then a test send.
  5. Run and reportOpens, clicks, website visits and the enquiries or sales that follow, with email visits tracked separately. Flows reviewed every quarter.

Nothing sends until we have both seen who it is going to and how many people that is. Every email carries consent and an unsubscribe, as the Spam Act requires.

Proof

Email that earns its place.

+103%Hartshorn Distillery

Klaviyo flows and campaign strategy rebuilt from the ground up. Revenue from email up 103%, and A$53,741 in email-attributed conversions.

See the results →
95Malvern Physio Clinic

A structured Klaviyo program for existing patients and warm prospects: 95 conversions in 30 days, including 31 bookings attributed to email.

Read the case study →
Investment

Quoted once we know your list.

A fixed fee, quoted after the audit, based on the number of flows and campaigns. Any platform plan or app is paid on your own account, so you always own it.

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Your list is already there. Let's use it.

Start with a free discovery call.

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Questions

Straight answers.

Which platform should I use?

Usually the one you already have. If you have none, I recommend one after the audit, based on your list and your CRM.

Can it connect to my CRM?

Yes. Triggered journeys from Salesforce, HubSpot and similar CRMs are part of the standard set-up.

Do you write the emails?

Yes. As short as they can be, in your voice, and approved by you before anything sends.