How Marketers Are Actually Using Claude Cowork
The most promising use of Claude Cowork for marketers is not replacing strategy, creativity or judgement.
It is removing the tedious, time-heavy stitching work that sits around those things.
Why Lead Tools Work Better Than Brochure-Style Websites
Learn why lead tools work better than brochure-style websites for small business owners who want better website conversions, clearer next steps, and more leads.
Why Your Lead Magnet Isn't Working (And What to Do Instead)
Still relying on a free PDF to capture leads? MacInnis Marketing explains why interactive lead magnets — quizzes, scorecards and planners — convert better and how small businesses can get one built for them.
The Small Business Growth Method™
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How to Use AI in Small Business Marketing (Without Wasting Time)
Learn how to use AI strategically in your small business marketing. Practical frameworks, workflows and real examples from a 20+ year marketing consultant.