The Small Business Growth Method™
A Practical Framework for Sustainable Marketing Growth
Marketing shouldn’t feel chaotic.
Yet for many small business owners, it does.
You try social media. You boost a few posts. You send the occasional email. You update your website. You consider ads.
But nothing feels coordinated — and results are inconsistent.
The problem isn’t effort.
It’s the lack of a simple, structured growth framework.
That’s why we developed the Small Business Growth Method™ — a practical, no-fluff system designed specifically for Australian small businesses that want clarity, consistency and measurable results.
Why Most Small Business Marketing Fails
Small businesses don’t fail because they aren’t working hard.
They fail because:
They focus on tactics before strategy
They try too many channels at once
They measure the wrong metrics
They copy competitors instead of differentiating
They don’t connect marketing to revenue targets
Marketing becomes reactive instead of planned.
The Small Business Growth Method™ fixes that.
The 5 Pillars of the Small Business Growth Method™
1. Revenue First Thinking
Everything starts with a number.
Before talking about content or platforms, we define:
Your 12-month revenue target
Your average sale value
The number of clients required
The number of leads needed
This turns marketing from “activity” into a growth engine.
When you know your numbers, you know your priorities.
2. Ideal Customer Precision
Many businesses say:
“We work with anyone.”
That’s not a strategy.
We clarify:
Who gets the best results from working with you
Who values your expertise
Who pays without resistance
What problem they urgently want solved
When your message speaks directly to one person, marketing becomes sharper, clearer and more effective.
3. Channel Simplification
You do not need to be everywhere.
In fact, doing too much usually creates burnout and inconsistency.
We help businesses focus on a maximum of three core channels, such as:
Website + SEO
Email marketing
LinkedIn or Facebook
Strategic partnerships
The goal is consistent visibility — not constant noise.
4. Structured Content That Builds Trust
Marketing content should do four things:
Educate
Build credibility
Establish authority
Invite action
When content is structured intentionally, it builds trust over time instead of chasing short-term engagement.
5. Meaningful Metrics
Vanity metrics don’t grow businesses.
We focus on:
Enquiries generated
Cost per lead
Conversion rate
Revenue per client
Email list growth
If it doesn’t impact revenue, it’s not a priority metric.
What Makes This Different?
The Small Business Growth Method™ is:
Practical
Achievable
Built for small teams
Focused on revenue
Designed to reduce overwhelm
It’s not about complex funnels or chasing trends.
It’s about clarity, consistency and measurable growth.
Is This Right for You?
This framework is ideal for:
Small business owners who feel stuck
Service-based businesses wanting consistent leads
Founders overwhelmed by digital marketing
Teams that need structure and direction
If your marketing feels scattered, this method will give you clarity.
If you’d like to apply the Small Business Growth Method™ to your business, MacInnis Marketing offers guided strategy sessions designed to turn this framework into a clear 90-day action plan. If you just want the a ChatGPT to do most of the legwork, download it from the SmallBizPrompt Shop for free.
