I tested my own business in ChatGPT, Gemini and Perplexity. Asked for a marketing consultant in my suburb, all three named me first. On the questions owners ask before they are ready to call anyone, I was named in 0 of 15 answers.
Here is what I am changing, and what you can copy.
1. Find your questions
Write down the ten things customers ask you before they buy. How much does it cost? How long does it take? Which option is right for me? Those are your prompts.
2. Test them every month
Type each one into ChatGPT and note who gets named. Do it once a month. That is your new search report.
3. Answer each question plainly
Answer each question on your website, in plain words, in the first two lines. One question, one clear answer, and a price range if you can.
4. Get talked about off your website
In my testing, the businesses that got named had reviews, directory listings and local mentions backing them up, not just their own pages.
Same rule, new reader
None of this is new. It is answering your customer’s real question, clearly, where they look. The only thing that has changed is who is doing the reading.
Want the list of questions your customers ask before they call? That is where every Strategy Project starts. Book a free chat.
Source: AEO Action, AI Visibility Report: MacInnis Marketing, 7 November 2026.
