Target Market: Nutrition Conscious Seekers
wellness marketing, health marketing, niche marketing, nutrition as a niche. marketing segmentation
Are your customers smiles guaranteed?
ARE YOUR CUSTOMERS SMILES GUARANTEED? Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and
How are you listening to your customers
customer experience, customer satisfaction, customer centricity
How to write a value proposition
A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it c
Marketing more important than ever
Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing
Build a culture you can feel
Culture, brand culture, employee culture Employee culture research
Evolve to be Customer Centric
Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another
Branding and customer relationships
In a recent survey by [1]Incite [2] we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship
Cookie cutter marketing just doesn't cut it.
omnichannel marketing, best practice, customer centric marketing