How to create value

I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. It is an awesome simple tool that gives the SME or any marketer the foundational elements to build a communication that positions their service well.

Here is the tool as a flip book.

Part of the value proposition is understanding what makes up the total value from the customers perspective. I find most business owners still don't ask some fundamental questions to get the information to ensure they add value. Why did you choose us? What you love about what we do, what do you want us to change? What would a fantastic experience look like.

Doesn't seem that hard? Instead so many clients are focused on the wrong things. It all starts and ends with the customer.