Dan MacInnis 25/10/24 Dan MacInnis 25/10/24

How to Boost Customer Engagement with a Modern Marketing Tech Stack

In today’s competitive landscape, businesses in consumer-facing industries such as retail, restaurants, and consumer packaged goods (CPG) must continuously ev

Dan MacInnis 20/2/24 Dan MacInnis 20/2/24

Building a Tribe of Swifties

Marketing Lessons from Taylor Swift

Dan MacInnis 21/9/22 Dan MacInnis 21/9/22

A key marketing tool is The Business Model Canvas

A key marketing strategic tool is the Business Model Canvas.

Dan MacInnis 12/4/21 Dan MacInnis 12/4/21

Customer Lifecycle of an Ecommerce Business

When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, be

Dan MacInnis 10/4/21 Dan MacInnis 10/4/21

Have you lost touch with your customer?

In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandem

Dan MacInnis 1/4/21 Dan MacInnis 1/4/21

How to Build a list of ideal customers

YOUR PROSPECT LIST IS PROBABLY ONE OF THE MOST IMPORTANT ASSET OF YOUR WHOLE MARKETING. BUILDING A LIST OF CUSTOMERS CAN COME IN MANY SHAPES AND FORMS FROM BUY

Dan MacInnis 12/2/21 Dan MacInnis 12/2/21

Form, Surveys and Polls as marketing tools

We have used quizzes and surveys to great effect over the past few years. Everything from: * Building a database of over 1500 new members. * Getting insights

Dan MacInnis 18/9/20 Dan MacInnis 18/9/20

Customer insights

For those of you who havent watched the Netflix show The Social Dilemma [1] I encourage you too. It explores how Facebook, Google and others have collected imme

Dan MacInnis 12/9/20 Dan MacInnis 12/9/20

8 elements of digital transformation to grow faster in 2020

Dan MacInnis 9/9/20 Dan MacInnis 9/9/20

Marketing Retainer Fees and Options

retainer marketing fees, marketing retainer packages

Dan MacInnis 2/9/20 Dan MacInnis 2/9/20

The value proposition made easy

Some quick tips on how to create a compelling value proposition

Dan MacInnis 26/7/20 Dan MacInnis 26/7/20

Is your online small business at risk of going under?

Top ideas to stop your small business going under.

Dan MacInnis 1/6/20 Dan MacInnis 1/6/20

Consumer trends emerging in 2020

Virtual Experiences

Dan MacInnis 1/5/20 Dan MacInnis 1/5/20

See how Google tools can assist market your business

There has been a fundamental shift in the way we work, play, engage as millions of quarantined people are now working, teaching, exercising, and shopping from h

Dan MacInnis 20/4/20 Dan MacInnis 20/4/20

How to market your business during the Coronavirus?

10 key steps to market during this health crisis.

Dan MacInnis 25/3/20 Dan MacInnis 25/3/20

How to pivot your small business in 2020 to grow?

Given the changes in the last few weeks small businesses are under enormous pressure to keep their businesses open. How do they do this if they are a hairdresse

Dan MacInnis 24/2/20 Dan MacInnis 24/2/20

One size content does not fit all with content

Why to segment your audience

Dan MacInnis 5/8/19 Dan MacInnis 5/8/19

How do you make a service visible?

Yoga Practice - A tangible experience.

Dan MacInnis 9/4/19 Dan MacInnis 9/4/19

A small business that has gone from strength to strength

Cheese business McIntosh & Bowman Cheesemongers

Dan MacInnis 25/1/19 Dan MacInnis 25/1/19

Focus on your best customers

Customer Centricity, three ways to achieve it.