The value proposition made easy

Marketing StrategyCustomer InsightValue Proposition
Written By Dan MacInnis

The value of a product or service can be hard for some business owners to articulate. I always find the easiest way is to ask, why and then why, and then why. The three whys usually tease out the value. This video also goes through the value proposition canvas which I love to use with clients because it is easy to follow.

Also find more resources in our knowledge centre and our Online Value Proposition course.

 

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au