A key marketing tool is The Business Model Canvas

Marketing StrategyCustomer InsightValue Proposition
Written By Dan MacInnis

The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool to help you make strategic decisions about running your business.

Here is a copy of the canvas you can use. Let me know if you have any questions.

 

You can always visit our knowledge centre for more information on Strategic Marketing and our Strategic Marketing Guide page.

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au