A Marketing Strategy Matters
Posted by Danielle MacInnis
on 17 April 2024
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Avoiding the Pitfalls: The Importance of a Solid Marketing Strategy Before Tactical Executionn the dynamic world of digital marketing, it’s easy for small businesses to get caught up in the allur...
Posted in:Marketing StrategyMarketing Plan | 0 Comments |
Building a Tribe of Swifties
Posted by Danielle MacInnis
on 20 February 2024
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Even though I didn't go to the Taylor Swift concert, I felt the vibe and connected to her brand because of the Swifties and the excitement created last week in Melbourne. In fact, on Saturday, wanti...
Posted in:Customer Centric MarketingCustomer InsightMarketing Education | 0 Comments |
Understanding your marketing technology
Posted by Danielle MacInnis
on 13 February 2024
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What marketing tech do you need in 2024The "Martech for 2024" report by Scott Brinker and Frans Riemersma focuses on the evolving landscape of marketing technology. As a small business, what do you n...
Posted in:Marketing technologyMarketing Tools | 0 Comments |
How to set up your email to ensure deliverability
Posted by Danielle MacInnis
on 8 February 2024
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Update your email domain settings or risk undelivered In today's digital age, email communication is crucial for businesses to connect with clients, partners, and employees. However, many busin...
Posted in:Email MarketingEmail Software | 0 Comments |
Voice Search is the next big marketing opportunity.
Posted by Danielle MacInnis
on 26 January 2024
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Voice SearchIncreasing Usage of Voice-Assisted Devices: The rise of smart speakers, like Amazon Echo and Google Home, along with voice-activated assistants on smartphones, like Siri and Google Assi...
Posted in:Voice Search | 0 Comments |