What skills does a marketer need to succeed in 2021?
Posted by Danielle MacInnis
on 10 April 2021
 "What skills does a marketer need to succeed in 2021?")
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
| Posted in:Marketing EducationDigital Marketing Consultant | 0 Comments |
Have you lost touch with your customer?
Posted by Danielle MacInnis
on 10 April 2021
 "Have you lost touch with your customer?")
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
| Posted in:Customer InsightRetail marketingConsumer Data | 0 Comments |
How to Build a list of ideal customers
Posted by Danielle MacInnis
on 1 April 2021
 "How to Build a list of ideal customers")
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co...
| Posted in:Customer Centric MarketingCustomer InsightProspect Lists | 0 Comments |
The Power of storytelling
Posted by Danielle MacInnis
on 23 February 2021
 "The Power of storytelling")
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac...
| Posted in:Customer Centric MarketingBusiness visionBrand Strategy | 0 Comments |
A Inspiring small business that is getting it right
Posted by Danielle MacInnis
on 20 February 2021
 "A Inspiring small business that is getting it right")
This is an inspiring journey of Laura Briggs who was in HR and who was frustrated and quit to start her own business. I first heard of Laura's story while reading a post on LinkedIn. It...
| Posted in:Value PropositionBrand StrategySmall Business Marketing | 0 Comments |
