The customer experience as a competitive advantage
customer expectations, customer centricity
Employee engagement a key to marketing the brand culture
Employee engagement, Company culture
The how and why makes all the difference
social conscious marketing, marketing that matters
Rebranding is like having a personal make over
brand identity, brand refresh, style guide, logo, tagline
How to write a value proposition
A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it c
Brand Basics
DO YOU KNOW WHAT MAKES UP A BRAND IDENTITY? [1] This summary has been taken from Liquidagency [2] a thoughtleader agency in branding. BRANDING IS ULTIMATELY AB
Building your culture with experts
brand Culture, creating a culture, inside out marketing
Build a culture you can feel
Culture, brand culture, employee culture Employee culture research
Branding and customer relationships
In a recent survey by [1]Incite [2] we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship