Move your Google Analytics to GA4

Google AnalyticsGA4
Written By Dan MacInnis

In this short vdeo, Neil Patel Digital and his team walk you through how to set up GA 4 for your website.

When July 1st comes this year, the data will be gone!!! You need to get ready because Google will pull the plug.

 

Summary

  • It is good, but it is not intuitive. It calculates based on events, not page views.
  • Futureproof your stats
  • Do it before July 1st 2023
  • Run GA with GA4 side by side till July
  • All about following the customer journey (user behaviour or user acquisition)
  • Download your existing data - can't use it in GA4 but can review it in Google Sheet
  • Update your website tracking code to GA4
  • What new KPIs do you want to track?
  • The GA4 Setup Assistant wizard in Google Analytics
  • Can transfer report templates
  • Event-based tags are automatic in GA4
  • Get the Chrome extension for GA4
  • Get Google Tag Manager on your site
Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au