How Marketers Are Actually Using Claude Cowork
The most promising use of Claude Cowork for marketers is not replacing strategy, creativity or judgement.
It is removing the tedious, time-heavy stitching work that sits around those things.
Why Your Lead Magnet Isn't Working (And What to Do Instead)
Still relying on a free PDF to capture leads? MacInnis Marketing explains why interactive lead magnets — quizzes, scorecards and planners — convert better and how small businesses can get one built for them.
How Confident Is Your Business Using AI? A Practical 3-Minute Check
Many businesses are experimenting with AI but not using it strategically. This quick assessment reveals your AI Confidence Score and a practical 90-day roadmap to improve marketing and operations.