How to Create a Marketing Dashboard to Drive Your Business Decisions
First things first – what exactly is a marketing dashboard? A marketing dashboard is an interactive tool used to track the performance of various activities i
Audit your marketing maturity
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Vanity metrics don't matter, measure what is important
WHAT ARE THE METRICS THAT REALLY MATTER FOR A SMALL BUSINESS? Is it web traffic, retweets? Facebook like? These are often referred to as _vanity metrics_. The r