Dan MacInnis 10/2/26 Dan MacInnis 10/2/26

2026 Marketing Outlook: Why AI is Your New Best Marketing Mate

Marketing is entering a bold new era—and artificial intelligence (AI) is front and centre.

Dan MacInnis 6/12/23 Dan MacInnis 6/12/23

What I have learnt on this family trip to Japan

JAPAN CAN TEACH US A LOT ABOUT MARKETING.My family went to Japan in November as my son had finished year 12 and had always wanted to go there. We thought it wou

Dan MacInnis 31/7/23 Dan MacInnis 31/7/23

Marketing 5.0

In Marketing 5.0, Philip Kotler explains how marketers can use technology to address customers’ needs and make a difference.

Dan MacInnis 17/2/22 Dan MacInnis 17/2/22

Pandemic-weary consumers and trends for 2022

There is a shifting mood of pandemic-weary consumers. It has been a testing time a navigate talent shortages, supply chain disarray and a couple of years full o

Dan MacInnis 13/1/22 Dan MacInnis 13/1/22

10 Marketing trends in 2022 to help you market more effectively

We are all confused and exhausted after two years of uncertainty. What are some trends that we can foresee for 2022 and how to market effectively? 1. SELF RELIA