Why Google Analytics is key for a small business

Google Analytics
Written By Dan MacInnis

One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight into where your website visitors are coming from, what they’re doing and how you can get more of them to “convert” to your site.

Google Analytics is a crucial piece of the marketing puzzle but one that small businesses can be intimidated by. This short video explains it well. This video coversr:

  • - why web analytics underpins everything you do in digital
  • - the kinds of insights you can gain using analytics
  • - how to use data to support your business goals

 

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au