What skills does a marketer need to succeed in 2021?

Digital Marketing Cons...Marketing Education
Written By Dan MacInnis

What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at the top of this list because customers are demanding a better customer experience and to do this effectively you need to understand more about them and treat them as an indvidual. 

The organisatonal priorities line up with the above as you need to have great analytical and automation skills to imprement any changes to the marketing touch points in a strategic way.

CMO marketing skills

 

 

 

 

 

 

 

 

 

 

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au