Web Strategy and Video training

Digital Marketing
Written By Dan MacInnis

Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, build it and they will come. However they won't just come. The web strategy should be your starting point. 

  • Understanding your customers
  • Knowing their pain points
  • WSPT design files
  • Speaking to them in terms they understand
  • Packaging your offering clearly
  • Looking at your content and what you want your ideal customer to do on each page
  • Ensuring you have good SEO (search engine optimisation)
  • These are just a few ideas. Bluewire Media have a great web strategy template that is worth a look and a recording that helps you understand how to build an awesome web strategy.

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au