Understanding your marketing technology

Marketing technologyMarketing Tools
Written By Dan MacInnis

What marketing tech do you need in 2024

The "Martech for 2024" report by Scott Brinker and Frans Riemersma focuses on the evolving landscape of marketing technology. As a small business, what do you need to focus on?

For small businesses looking to build their marketing stack in 2024, the report suggests focusing on the latest technology trends, especially generative AI, to stay competitive. It's crucial to find a balance between adopting new, innovative tools and sticking with essential platforms that serve your core business needs. Consider the following factors:

  1. Simplicity vs. Innovation: Avoid getting overwhelmed by too many tools; prioritize those that offer clear value to your business.
  2. Adaptability: Choose technologies that can easily adapt to changes in the market and your business strategy.
  3. Integration: Look for tools that work well together, making your marketing efforts more efficient.

In essence, aim for a flexible marketing stack, integrates well, and aligns with your specific business goals.

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au