Strategic Service Design in 2018

Strategic Service DesignMarketing Strategy
Written By Dan MacInnis

Designing the customer journey

In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will start to become the new way services market themselves. Strategic Service Design is designing the customer experience. Just like a interior designer designs the colours, fabrics, lighting and furniture to make a space feel a certain way, we can design a customer experience.

We believe that this way of growing your business is so important we have developed a whole segment of our business around it. Learn more here.

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au