Does social media marketing work?

As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact social media might be more important for small businesses than large corporations.

"Humans are a tribal species, and that applies to our business relationships the same way it applies to our political parties, sports teams, etc., by investing in cultivating your brand and cultivating that brand's relationship with its audience.

Essentially, you're investing in building a tribe that will remain fiercely loyal to your brand through thick and thin."