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Small Business Marketing Blog

Marketing Mistakes That Companies Make

Posted by Danielle MacInnis on 28 May 2019
Marketing Mistakes That Companies Make
When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...
Posted in: Marketing Education Marketing coach Marketing Strategy   0 Comments

Your Why - Developing your business's mission

Posted by Danielle MacInnis on 24 April 2019
Your Why - Developing your business's mission
When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way....
Posted in: Marketing Education Value Proposition Brand Strategy   0 Comments

Google ad benchmarks 2019

Posted by Danielle MacInnis on 19 April 2019
Google ad benchmarks 2019
Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing. Key takeaways: You should measure average click through rate of you...
Posted in: Adwords Digital Marketing Google Analytics   0 Comments

A small business that has gone from strength to strength

Posted by Danielle MacInnis on 9 April 2019
A small business that has gone from strength to strength
A while ago I interviewed Claudia Bowman about her passion about cheese and her business and her App The Cheese Monger and her business McIntosh & Bowman Cheesemongers. Her app has over...
Posted in: Customer Centric Marketing Customer Insight Marketing Plan Brand Strategy   0 Comments

How much does it cost to create great content?

Posted by Danielle MacInnis on 27 March 2019
How much does it cost to create great content?
Creating content is key to any marketing strategy these days but I still find that clients have an unrealistic expectation of what it actually costs to create content. It is not unsual to spend ...
Posted in: Content Marketing   0 Comments
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