Small Business Marketing Blog

Why customer experience is so important for b2b

Posted by Danielle MacInnis on 17 May 2018
Customer experience or UX is so important for b2b business because so many of us are getting it wrong. Where does the customer experience responsibility lie? This is the problem. It is every...
Posted in: Customer Centric Marketing Customer Insight   0 Comments

50 key features for great website

Posted by Danielle MacInnis on 1 May 2018
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website. Source: 99MediaLab.com.   ...
Posted in: Web Design SEO   0 Comments

The nail salon industry is ripe for building a better customer experience

Posted by Danielle MacInnis on 22 April 2018
Being one of four girls the latest fad we are all trying is getting our nails done. You see nail salon's popping up all over the place. Honestly, there would be 6 in my current shopping prec...
Posted in: Customer Centric Marketing   0 Comments

Customer Centric Thought Leaders

Posted by Danielle MacInnis on 13 April 2018
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
Posted in: Customer Centric Marketing Strategic Service Design Marketing Strategy   0 Comments

Databases in Marketing

Posted by Danielle MacInnis on 29 March 2018
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
Posted in: Customer Centric Marketing Customer Insight Digital Marketing Marketing Segmentation   0 Comments
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Latest News

How b2b customers consume content and move down the buying path

Jun 20 2018
Content is the key to informed purchase decisions, but B2B marketing often gets content delive...

Creating a customer centric culture

Jun 10 2018
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He...

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