Case studies that show the system behind the work.
Different industries, one shift. These businesses stopped running their marketing on borrowed hours and started running it on a system, with a strategist making sure it is the right one.
Humanise first, automate second.
We build the system, set up the AI, and hand over the keys.
This is the work MacInnis Marketing does now. Each business below ended up with marketing it owns and understands, not another outside dependency.
First Choice Heating and Cooling
From no system at all to a connected marketing engine: website rebuilt in code, HubSpot as the spine, and an AI lead tool built from the owner's own technical specs.
55+ leads from the AI lead tool · full ad spend visibility Read the case study → Property · Buyer's agentTriple Zero Property
A stalled HubSpot build turned into a full lead generation system: assets, social and landing pages wired back into one place, ready to run.
One connected system · campaigns rolling out from October Read the case study → Allied health · PhysiotherapyMalvern Physio Clinic
An established clinic moved off costly outsourced SEO and web consultants and brought its marketing in-house, with the practice manager trained to run an AI-driven system.
Content in about a day, not a week · run in-house Read the case study → Construction · AI transformationDucon Building Solutions
A marketing brief that became a business-wide rebuild: procedures documented in Claude, every role mapped for Copilot, and the capability kept inside the business.
Built in-house, not handed to an IT provider Read the case study →Strategy, brand and campaigns. The thinking has always been the constant.
Practical marketing architecture built for clients before the AI systems era: finding the right message, building the right assets and giving small businesses the tools to keep moving.
Grandvewe, Hartshorn Distillery and Ewecare
One family, one flock, three brands: a connected brand architecture that helped each business stand alone while drawing strength from a shared no-waste story.
Read the case study → Construction and professional servicesHiQA Geotechnical
Strategy first, then a sales and marketing ecosystem built from the ground up, culminating in two 2017 Telstra Business Awards wins.
Read the case study → Retail and artisan productsEntanglements Metal Art
From showroom floor to online store: a planned digital marketing system for a Melbourne metal art business ready to reach new markets.
Read the case study → Medical and wellnessThe Breast Reduction Clinic
Clear positioning, sales tools and a practical marketing structure for a specialist clinic helping patients make informed decisions.
Read the case study →Want a marketing system that runs itself?
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