On average, 76% of Aussies use the internet as their primary way to shop
BUYER TRENDS On average, 76% of Aussies use the internet as their primary way to shop, according to Google [1]. In this article, I explore some of the trends th
The right CRM for small businesses
I hear from small businesses every day that they use their email software as their CRM, but having a really robust sales and marketing software system is so imp
2021 Messaging trends for businesses
PODIUM [1] has released a report with some really interesting findings andoun business messaging trends in 2021. Here are some key take aways. MOBILE IS HERE,
100 Great Marketing Ideas
HERE ARE OVER 100 IDEAS TO FAST TRACK YOUR MARKETING FOR YOUR SMALL BUSINESS. MARKETING PLANNING 1. Update or create a marketing plan [1] for your business. 2
Are QR codes the next marketing shiny thing?
IT SEEMS THAT THE WITH THE COVID LOCKDOWNS WE ARE ALL GETTING US TO USING QR CODES FOR CHECKING IN, BUT HOW CAN MARKETERS TAKE THIS NEW BEHAVIOUR AND LEVERAGE I
Companies simply haven't caught up to the fact that marketing drives the sales motion.
Companies simply havent caught up to the fact that marketing drives the sales motion. Three trends at the moment are influencing the customer journey are: * s
The importance of selecting the right marketing channels
No matter what size your business is there is always the pressure to be resource strapped. However one mistake I see brands make is trying to be in every channe
What makes a brand meaningful in 2021?
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. B
Customer Lifecycle of an Ecommerce Business
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, be
Have you lost touch with your customer?
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandem
What skills does a marketer need to succeed in 2021?
WHAT SKILLS DOES A MARKETER NEED IN 2021 TO SUCCEED. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey
How to Build a list of ideal customers
YOUR PROSPECT LIST IS PROBABLY ONE OF THE MOST IMPORTANT ASSET OF YOUR WHOLE MARKETING. BUILDING A LIST OF CUSTOMERS CAN COME IN MANY SHAPES AND FORMS FROM BUY
The Power of storytelling
Pippa developed Squeak Design from a hobby and it became her full time business. Learn about Squeak in this short video.
A Inspiring small business that is getting it right
This is an inspiring journey of Laura Briggs who was in HR and who was frustrated and quit to start her own business.
Form, Surveys and Polls as marketing tools
We have used quizzes and surveys to great effect over the past few years. Everything from: * Building a database of over 1500 new members. * Getting insights
You purpose and vision - a great podcast
IF YOU DON'T KNOW WHERE YOU ARE GOING, HOW ARE YOU EVER GOING TO GET THERE? I do a lot of work with business owners around their true north, purpose or visi
Welcome series for email automation tips
The welcome series as become a standard when you are using a email software like Mailchimp, Klaviyo, Woo, Shopify, Active Campaign and many others. Here are som
What does a digital Marketer do exactly?
The growth in digital marketing has been rapid in the last five years but it has only been the last 12 months where businesses have seen their businesses need t