The starting point
Something in your marketing isn't working.
Or you're not sure where to start. Either way — there are two doors.
Strategic marketing that puts people first.
25 years of experience. Practical strategy, email, social, content, and AI — done for you, for Australian small businesses ready to grow.
Not sure where your marketing stands?
The mission is simple. The results are not accidental.
Most small businesses are brilliant at what they do. Marketing is the part that gets complicated — too much noise, too many tools, and advice that was written for someone else's business.
After 25 years working with small businesses across Australia, I have come to one clear conclusion: the businesses that win are not the ones with the biggest budgets. They are the ones who make their customers feel something — and then build smart systems to do it consistently.
That is what MacInnis Marketing is built on.
A humanised marketing approach comes first. We find what makes your business genuinely worth choosing, build messaging that connects with the right customers, and create the emails, content, social media, and plans that bring them in consistently.
Then we put technology to work. Not because it is trendy, but because the right tools — used properly — mean you spend less time on marketing admin and more time on the work that actually matters.
Strategy. Humanity. Technology. In that order.
The goal is always the same: more of the right customers, with less wasted effort.
Our Ideal Client
Best for service-based small businesses who want more than tactics — they want a system that works.
Best fit for
small businesses with scattered marketing
owners who need strategy plus follow-through
teams that want practical AI support, not a tech science project
businesses that need better content, emails, lead flow and systems
Two ways to work with me
If you want it done for you — MacInnis Marketing provides hands-on marketing strategy, content, and AI-powered systems for small businesses ready to grow.
If you want to do it yourself, smarter — Small Biz Prompt Shop gives you the AI tools, prompts, and training to market your business with confidence.
Either way, you get 25+ years of strategic thinking behind you.
What makes MacInnis Marketing different
This business was built on a simple belief: if all things are equal between you and your competitor, what makes you the better alternative? The answer is almost always how you made people feel.
That's not soft thinking. It's the sharpest competitive advantage most small businesses never fully use.
What MacInnis Marketing helps with
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Strategic roadmaps customised to your business goals.
Practical, step-by-step guidance for achieving measurable success.
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Engaging campaigns designed to nurture leads and drive sales.
Expertise in tools like MailChimp, Klaviyo or alike to streamline your email marketing.
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Creative content and scheduling to build your brand online.
Strategies to grow your audience and boost engagement. (not vanity metrics).
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Learn the skills to manage your own marketing confidently.
Personalised training for you or your team, in-person or online.
We train on MailChimp, Canva, website updates and social media tools.
Our sister company Small Biz Prompt Shop trains on Ai and prompting.
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From content creation to analytics, we manage it all.
Flexible services that adapt to your evolving needs.
Packages for outsourcing are available.
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Turn your marketing strategy into a working AI assistant.
We design custom GPTs trained on your brand voice, services, FAQs and processes — so you can generate content, respond to enquiries and streamline tasks instantly.
Workflow and automations to make your markeitng easier and time efficient is where we shine!
Built in partnership with our sister company, Small Biz Prompt Shop, this service transforms strategy into a practical, intelligent tool inside your business.
Smarter systems. Less manual work. More momentum.
Want to build your own AI workflow? Book an AI Build Session through Small Biz Prompt Shop →
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Depending on the challenge, Strategic Service Design can involve a number of connected activities that help clarify value, improve delivery and create a better overall experience. Learn More
Frequently asked questions
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No — Melbourne-based, Australia-wide. And yes, the Zoom era means geography rarely gets in the way of good strategy.
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Yes. Support can include strategy, hands-on implementation, training, and ongoing marketing coordination.
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Not in the traditional sense. Think of it as senior marketing thinking on a practical, small-business scale — without agency overhead or handoff culture.
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Yes. MacInnis Marketing and Small Biz Prompt Shop work together to help small businesses use AI strategically — not randomly. There's a real difference.
What working together can look like
MacInnis Marketing
You want it done for you
1
Strategic Service Design Sprint
90 min. Map the real problem, design the fix, build a roadmap.
2
Delivered asset within 48 hours
Session summary, priorities, and clear next steps in your inbox.
3
Execution — done for you
Email, social, websites, video, content, marketing plans. Ongoing or project-based.
Small Biz Prompt Shop
You want to build it yourself
1
AI Build Session
60 min. Pick one workflow, tool, or system. Build it together.
2
Leave with something real
A prompt library, lead tool brief, or workflow you can actually use.
3
Extend — if you need more
More build sessions, prompt packs, or move to a full build project.
Where you end up
Outcome A
Build project
A scoped build — system, tool, or workflow. Session fee credited.
Outcome B
Independent
You have the roadmap. Go implement it at your own pace.
Outcome C
Ongoing support
Retained strategy, execution, or coaching as your business grows.
Either way, you get 25 years of strategic thinking behind you — and a belief that the best marketing makes your customers feel something real.
Humanise first. Automate second.
Not sure which door is right for you right now?
Answer three questions and find out →
Dan MacInnis is a Melbourne-based marketing strategist and Fellow of the Australian Marketing Institute with 25 years of experience working with small businesses across Australia. She runs MacInnis Marketing and Small Biz Prompt Shop — two businesses built around the same belief: that the competitive advantage for small businesses is how they make their customers feel.
Dan MacInnis — MacInnis Marketing
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