Services · Melbourne · Australia-Wide
Your marketer steers. The system does the lifting.
Every service here builds one thing: a marketing system that runs itself, powered by AI and guided by strategy. Your marketer stops producing the work one task at a time and starts reading the data, spotting what's working and making sharper decisions.
Not an agency. Not a freelancer. The strategist who builds the system underneath.
Most businesses have been burned by one of two things: an agency that delivered a polished strategy and then disappeared, or a freelancer who was great at execution but couldn't connect it to the bigger picture.
MacInnis Marketing sits in the space between. You get senior strategic thinking and a marketing system built around it, so the content, the emails, the follow-up and the reporting stop depending on whatever hours are left in the day.
The goal is never to make you reliant on me. Your marketer, or you if you're wearing that hat, owns the system and understands every decision behind it.
Strategy before tools
Every system starts with your business, your customers and your goals. AI comes after the thinking, not instead of it.
Built around your marketer
The system carries the output. Your people keep the judgement, the voice and the final say.
Mailchimp & Klaviyo Partner
Certified across the platforms most small businesses actually use.
Small client roster, by design
A small number of clients at a time means you get proper attention, not account management.
Five services. One system.
Start wherever you are. Most clients begin with the audit, but each service stands on its own and plugs into the same system.
AI Opportunity Audit
Before anything gets built, we find out where your marketing is losing time. A focused 90-minute session maps your current marketing activity, scores where AI can realistically take on the repetitive work, and shows where your marketer's hours are better spent.
You walk away knowing exactly which three actions will have the biggest impact on your marketing this quarter, and what a system that runs itself would do for your business.
What you get
- AI Opportunity Scorecard across six business areas
- Top three action plan with specific tool recommendations
- Ready-to-use prompts for your first quick wins
- Session summary with 30, 60 and 90 day next steps
Marketing Strategy Development
A system is only as good as the strategy it runs on. Most businesses don't have a marketing problem, they have a clarity problem. Plenty is happening, but nothing is joined up and nothing is measurably working.
We work together to understand your business, your customers and your goals, then build a 12-month marketing plan specific to your situation. Not a generic template. A real roadmap with clear priorities, the right channels and measurable outcomes your marketer can steer by.
Research sits inside this work: customer profiling, competitor landscape and a channel audit, so every decision is grounded in how your market actually behaves.
What's included
- Marketing audit: what's working, what isn't, and why
- Customer and competitor analysis
- Clear positioning and messaging framework
- 12-month channel and campaign plan
- Priorities, timelines and success metrics
- Plain-English summary you can actually use
Strategic Service Design
Automation amplifies whatever journey already exists. If the customer experience is broken, a faster system just breaks it faster. Strategic Service Design maps what happens from first contact to repeat customer, then designs the improvements that create consistency, trust and the kind of experience customers talk about.
That map becomes the blueprint the system follows, so every automated email and follow-up lands at the right moment for the customer, not just the right moment for the calendar. For businesses that want to design loyalty deliberately, not hope for it accidentally.
The process
- Customer journey mapping end to end
- Touchpoint audit: where the experience breaks down
- Internal systems and workflow review
- Experience design: what should change and how
- Implementation roadmap with clear priorities
- Team alignment and communication planning
Marketing System Build
This is where the lifting moves off your marketer's desk. We build the AI workflows, automations and tools that carry the repetitive output, trained on your brand voice, your services, your FAQs and your actual processes. Off-the-shelf tools don't know your business. This system does.
Built in partnership with Small Biz Prompt Shop, and we don't just build it and leave. Your marketer learns how it works, so they can steer it, test it and improve it.
What we build
- Custom GPTs trained on your brand, services and voice
- AI-powered content workflows for email and social
- Lead tools: quizzes, scorecards and calculators
- Marketing automation with Make and Mailchimp
- Prompt libraries for your team
- Training so you own and understand the system
Training & Education Sessions
A system nobody understands is a system nobody trusts. Practical, hands-on sessions tailored to your marketer's skill level and your tools, so they can read the data, test what works and build on what the numbers tell them. AI-specific training is available through Small Biz Prompt Shop.
Training topics
- AI in marketing: practical, strategic use
- Mailchimp: setup, campaigns and automation
- Social media: content planning and consistency
- Canva: on-brand design for non-designers
- Website updates: WordPress and Squarespace
- SEO basics: content that gets found
Keep the system running, month after month.
Once the system is built, it needs a strategist keeping it pointed the right way. The packages page compares the monthly options, from foundations through to a full marketing system, with practical AI guidance built into each.
Straightforward pricing for small businesses.
Marketing support starts from $500 per month, depending on the scope and stage of your business. I work with a small number of clients at a time, so if you're ready to move, the best first step is a conversation.
The first call is free, no-obligation, and designed to help us both work out where your marketing is losing time and whether working together makes sense. You'll leave with at least one useful idea, regardless.
Strategy Sessions
One-off strategy, audit or planning sessions, ideal for businesses that need direction before committing to ongoing support.
From $500Ongoing Retainers
Monthly packages that keep the system running: strategy, content, email, social and reporting. See all packages →
From $500 / monthProject Work
Scoped builds: marketing plans, system and automation builds, custom GPTs, lead tools and service design sprints.
Quoted per projectDoes your marketing run on a system, or on borrowed hours?
Take the free Marketing System Score, a 5-minute diagnostic that shows you exactly where the gaps are.