Take Control of Your Marketing with Our Done-With-You Coaching Program
Running a small business is hard enough without the overwhelming pressure of figuring out marketing strategies on your own. You know marketing is essential for
Mapping Content to the Buyer’s Journey: A Guide for Small Businesses
Building a content strategy tailored to your audience’s buying journey can drive engagement and conversions. However, to maximize the impact of your content,
Why Small Businesses Should Still Be Doing Email Marketing
In an era dominated by social media and instant messaging, it might be tempting for small businesses to downplay the importance of email marketing. However, as
10 top content blog tools
Creating fresh and engaging blog content regularly can be challenging, especially when you hit writer’s block. Luckily, there are fantastic tools designed to
Helping Small Businesses Thrive with Smarter Marketing in 2024
EMPOWERING SMALL BUSINESSES: THE BEST MARKETING TOOLS FOR 2024As a marketing consultant, my goal has always been to simplify the overwhelming world of digital m
The Role of Customer-Centricity in an AI-Driven World: Why It Matters More Than Ever
Today artificial intelligence (AI) is transforming how businesses operate, from predictive analytics to chatbots. But while AI can enhance efficiency and person
Simple SEO Guide for Small Businesses Using WordPress
Boosting your website’s visibility is essential for driving traffic and growing your business. Here’s a step-by-step guide based on the SEMrush WordPress SE
Mastering Mailchimp: Key Tips, Shortcuts, and Marketing Strategies for Small Businesses
As a small business owner, keeping your marketing simple yet effective is vital. Mailchimp offers a great platform to manage your email marketing, but are you l
Strategic Planning Essentials for Small Businesses: Key Takeaways from Gartner
Strategic planning is a vital process for any business, but for small businesses, the stakes can be even higher. Adapting and executing a strategic plan effecti
The Lost Art of Shared Viewing: Building Community in a Multi-Screen World
Feeling disconnected in the age of streaming?
Are You Leaving Money on the Table as a Small Business by Not Using SMS Marketing?
Don’t miss out on the opportunities that SMS marketing can bring to your business. Contact me today, and let’s make sure your marketing is working as hard.
How to Create Blog Content that Educates, Entertains, and Converts: A Guide for Small Business
Telling Compelling Stories Stories are a powerful tool to captivate your audience and make your content more memorable.
How MacInnis Marketing Transformed Email Campaigns for an Australian Non-Profit: A MailChimp Case Study
Struggling with high email marketing costs and low engagement rates? Discover how MacInnis Marketing helped an Australian non-profit save $3000 annually and bo
The Journey of Learning: Why I Love Working with Small Business
THE JOURNEY OF LEARNING: WHY I LOVE WORKING WITH SMALL BUSINESSGrowing up in a household where learning was cherished, it’s no surprise that my path has been
Maximizing Marketing Efforts at the End of the Financial Year: Tips for Small Businesses
As the end of the financial year (EOFY) approaches, small businesses in Australia have a unique opportunity to boost revenue and optimise tax deductions. With t
Use Canva to create a consistent brand presence
HOW SMALL BUSINESSES CAN USE CANVA TO BUILD A STRONG BRAND IDENTITY: A STEP-BY-STEP GUIDESorry, your browser doesn't support iframe videos.Canva is a fantastic t
Unlocking the Secrets of Small Business Marketing in Melbourne: Strategies for Success
In the vibrant city of Melbourne, small businesses are thriving and competition is fierce. In today's digital age, it's more important than ever for small busines
Industry Benchmark Conversion Rates
PPC conversion rates across different industries and within the B2C eCommerce sector, emphasizing the importance of industry-specific benchmarks in evaluating P
A Marketing Strategy Matters
AVOIDING THE PITFALLS: THE IMPORTANCE OF A SOLID MARKETING STRATEGY BEFORE TACTICAL EXECUTIONn the dynamic world of digital marketing, it’s easy for small bus